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There’s a new trend that beautifully marries marketing and technology that is growing rapidly around the world. It’s called QR Codes or Quick Response Codes. You’ve probably seen these strange looking codes. Quick Response Codes are essentially bar codes which do need a laser to be read. This makes them readable on smart phones. The QR [...]

It’s a well-established fact that when watching any kind of video production, the viewer’s emotions are more involved than is the case with any other type of media. Many companies, when creating their ads, especially on television commercials, use the fact that buyers make their decisions on an emotional level. This is true not only [...]